Legendary entrepreneur and marketer Phineas T. Barnum firmly believed in giving his customers their money's worth. Barnum drew from the wisdom of Solomon and of Benjamin Franklin, and compiled his business wisdom for publication in 1875.These basic, elemental business lessons are particularly pertinent to the changing business climate today. Now you can profit from Barnum's proven success formulas, as well as Franklin's classic teachings (published in 1758) which helped propel Barnum into the position of one the wealthiest Americans of his day.
